1. Introduction
Welcome to ClearanceFood.com ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.
2. Information We Collect
2.1 Personal Information
We collect information that you provide directly to us, including:
- Name and contact information (email address, phone number)
- Account credentials (username, password)
- Payment information (processed securely through third-party providers)
- Profile information and preferences
- Communication records (support tickets, messages)
- Stock / supplier offers: company name, stock details, barcodes, best-before or use-by dates, location, photos of stock, and your preferences for anonymity, audience (trade vs public marketplaces), and how you want us to sell
- Buyer interest / deal alerts: name, email, phone/WhatsApp number, buyer type, categories of interest, and region when you join our buy-stock or WhatsApp deal alerts
2.2 Usage Information
We automatically collect information about how you interact with our platform:
- Device information (IP address, browser type, operating system)
- Usage data (pages visited, time spent, actions taken)
- Cookies and similar tracking technologies
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process transactions and manage your account
- Respond to stock offers, partner enquiries, and buyer interest forms
- Route stock to auctions, trade networks, or consumer marketplaces according to your stated preference
- Send you important updates and notifications
- Detect and prevent fraud, abuse, and security issues
- Comply with legal obligations
- Analyze usage patterns to improve user experience
3A. Marketing, WhatsApp and social advertising (PECR)
Where UK PECR rules apply, we only send electronic marketing (email or WhatsApp deal alerts) when you have given clear opt-in consent, or where another lawful basis applies. You can withdraw consent at any time by using an available unsubscribe link or contacting us; we record the suppression so marketing contact stops.
- WhatsApp: if you tick WhatsApp opt-in on a form, we may message you about stock offers, deal alerts, or buyer community updates. Messages are sent by ClearanceFood / Sun Exotic Wholesale Ltd.
- Email marketing: optional tips and buyer-demand updates are separate from transactional emails about your offer or order.
- Social advertising of products: if you consent, we may advertise the products (photos and descriptions) on LinkedIn, TikTok, Facebook, Instagram and similar platforms. Your company name stays private unless you agree otherwise.
4. Information Sharing and Disclosure
We do not sell your personal information. We may share your information only in the following circumstances:
- Service Providers: With trusted third-party service providers who assist in operating our platform
- Fulfilment / marketplace partners: where you ask us to sell via managed marketplaces or dropship, we may share necessary stock and logistics details with our fulfilment partner so they can list and ship — not your identity to end buyers unless you agree
- Legal Requirements: When required by law or to protect our rights and safety
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- With Your Consent: When you explicitly authorize us to share your information
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.
6. Your Rights
Under applicable data protection laws, you have the right to:
- Access your personal information
- Correct inaccurate or incomplete information
- Request deletion of your personal information
- Object to processing of your personal information
- Request restriction of processing
- Data portability
- Withdraw consent where processing is based on consent
7. Cookies
We use cookies and similar technologies to enhance your experience. For more information, please see our Cookie Policy.
8. Children's Privacy
Our platform is not intended for users under the age of 18. We do not knowingly collect personal information from children.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.